By: William Alexander in Trends Tutorials on 2009-04-30Google Apps is a set of office productivity tools provided by Google for the enterprise market. It all started with the launch of google's version of free email, the GMAIL. The pure email platform has slowly evolved as google continued to add more features to it. Chat was embedded with the launch of Google Talk. Audio as well as Video chat was later supported. Google Docs provided the ability to upload, share and organise documents. Calendaring was supported.
With Google Apps, google has grouped all these services together gmail, calendar, video, talk, sites and docs as a single package with single sign on for enterprise customers. There are two versions of it. The standard version is free and comes with all the features with smaller storage space and no support. The Premier edition is charged at USD 50 / per user per year and comes with 25GB space per user and 24/7 support.
When Google Apps was launched it was initially a direct business model targeting SMEs. However google soon found that supporting SMEs directly is a big challenge and impossible. Therefore Google started the Google Apps Reseller model where, across the globe resellers can sign up with google and resell google apps in their region. In return google apps resellers get to retain customers, provide consultancy, migration and support for their end customers and earn recurring revenue.
This is definitely a threat to the Microsoft Hosted Exchange model. Microsoft is now working on its Microsoft Online services model to counter this threat. Google Apps take up rate has been quite high, especially with so many google apps resellers mushrooming around the globe. However the ones that will really succeed are those with technical competency to handhold SMEs during their migration from their existing, POP accounts and other email servers.
What are the components of Google Apps?
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